The importance of enhancing the tourist experience cannot be overstated, according to Dr. Abdul Hai Meqdad, an expert in customer experience and a specialist in training and management consultancy. He believes that the success of the tourism sector’s recovery and the diversification of the national economy’s sources of income relies heavily on improving the quality of services provided to workers in the tourism sector. By the year 2030, the Kingdom is anticipated to be among the top three countries in terms of tourism income, with an expected revenue of over $732 billion.

Despite this optimistic outlook, there is a clear deficiency in the quality of services provided to workers in the tourism sector, leading to many unsuccessful tourism experiences. Dr. Meqdad stresses the urgent need to prioritize the tourist experience and measure the extent of customer satisfaction. To achieve this, he calls upon those in charge of the tourism sector to adopt the best international practices and standards to improve the tourist experience. This involves holding training courses, workshops, and forums to raise awareness among workers.

Dr. Meqdad emphasizes that starting with the workers, the policies, procedures, and services must be reconsidered, and the details of the infrastructure of tourism facilities must be improved. This must coincide with rapid and large-scale improvements in the structure of tourism services to ensure the desired goals of the growth of this vital and promising sector are achieved.